When is Black Friday?

Black Friday always takes place one day after the American harvest festival Thanksgiving.

Black Friday 2022 falls on November 25, 2022.

In purely mathematical terms, Black Friday always falls on the fourth Friday in November and thus usually on a date between November 23rd and 29th.
After the day 2018 to the earliest possible date 23.11. and 2019 on the latest possible 29.11. has fallen, it will take place this year on 25.11. instead of. Due to December being so close and the holiday shopping season immediately following, Black Friday is perfect for shopping for cheap Christmas gifts.

As every year, we assume that Black Friday will continue to grow in USA and that we will again experience increasing customer demand and a growing number of participating retailers. Incidentally, the latter are increasingly expanding their campaigns and now not only offer discounts on Black Friday itself, but also celebrate an entire Black Week, a Black Weekend or organize their discount campaigns up to Cyber ​​​​Monday. How long the discounts and promotions are valid usually depends on the individual planning of the individual dealers. Prominent examples of extended campaigns that extend over a longer period of time are Amazon Cyber ​​​​​​Monday Week, Saturn Black Weekend, Ikea Black Fridays or AO Black Week. Details such as start, end and times can be found here on BlackFriday.de or on the retailers’ websites in good time before Black Friday.

Most retailers’ Black Friday promotions take place during the following periods:

• Black Week 2022 →21–November 28, 2022
• Black Friday 2022 →November 25, 2022
• Black Weekend 2022 →26–November 27, 2022
• Cyber ​​Monday 2022 →November 28, 2022

There are even a few retailers who start their Black Friday promotions even earlier. In recent years, there have been more and more Black Friday countdown campaigns , with the first deals already being offered in the week before Black Week (this year from November 14th). Basically, however, it can be observed that the discounts get better and better the closer we get to Black Friday. For example, it is not uncommon for retailers to outbid each other in their discount campaigns during Black Week. So if you can hold back, it’s better to wait a few more days until the discounts have reached their highest level or the prices have reached their lowest level.

One possible reason for the success of Black Friday in usa can be found in the history of us clearance sales:

CHEAP SHOPPING IN USA

Up until 1909, civil servants and employees in USA in particular were able to enjoy discounted prices at factory sales. In order for all us consumers to be able to take advantage of the special prices, such sales were subsequently regulated to a large extent by the legislature. With the official end-of-season sale in summer and winter, dealers were given the opportunity to clear their warehouses and reduce overcapacity within 14 days. A change in the law against unfair competition (UWG) paved the way for Black Friday. After the reform of the UWG in 2004, the last national sale was held in 2014. Black Friday soon took its place and achieved considerable success throughout Europe.

SALE BECOMES SALE

After the abolition of end-of-season sales, retailers were faced with an unchanged situation: New goods continued to crowd into the warehouse as soon as the season changed. Now, however, the sale could take place at any time. In the inner cities, there was suddenly a “sale” at any time. Confusion spread among dealers and buyers alike. Both sides missed a firmly established discount event. As the company Apple In 2006, Black Friday discounts known from the USA were also offered in USA for the first time, other retailers quickly recognized the signs of the times and adopted the tradition from the USA. The rest is now history. Initially, most of the campaigns in USA took place in the retailers’ online shops. In the meantime, Black Friday has also arrived in USA city centers and the number of participating shops is growing every year.